Pinterest boosts shopping with new category for outside partners
Pinterest is making it easier for its users to shop for anything they see on the social imagery site, with the addition Tuesday of a new category of Shopping partners. With this new category, the...
View ArticleUberall partners with Trustpilot to simplify online reputation management
This morning, location marketing platform Uberall announced a partnership with independent review platform Trustpilot. Now, customers will be able to manage and respond to Trustpilot reviews directly...
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YouTube optimization and intent: Q&A with goop’s Courtney Messerli
At The Transformation of Search Summit next month, we’re very excited to hear from Courtney Messerli, Director of Ecommerce and Search at goop, the brand founded by Gwyneth Paltrow. She’ll be giving a...
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Moz Local Search Analytics and industry trends: Q&A with Moz’s Sarah Bird and...
Moz is known and loved by many in the SEO community not only for their tools, but also for the ways they’ve contributed to SEO education via their blog, Whiteboard Fridays, Search Ranking Factors...
View ArticleVoice search ascending: Three areas that require your attention right now
30-second summary: Brands need is to find their way into what’s become known as the “zero position”—that singular best response generated by a voice assistant in regards to a natural language query. To...
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New report: Use of voice interaction depends on how old you are
30-second summary: According to a new survey, the ways users employ voice interaction, and particularly voice search, depends in part on their age. Younger users, for instance, are more likely to use...
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Promises and pitfalls of voice technology in marketing
30-second summary: Users are in every possible way trying to avoid advertising noise, by blocking ads, using browser add-ons, not to mention the “banner blindness” phenomenon. The struggle for...
View ArticleUsing AI-powered visual search to enhance CX
30-second summary: Up to now, Visual Search has been clumsy at best. Worse, consumers have been slow to adopt it. The missing agent has been artificial intelligence which has become increasingly more...
View ArticleHow to adapt your SEO strategy to navigate through the pandemic
30-second summary: When you’re starting with your adapted SEO strategy, it’s important to acknowledge the changes in your working environment. All remote teams need to evaluate their communication...
View ArticleThe importance of accurate keyword difficulty scores
30-second summary: Keyword difficulty (KD) scores help digital marketers understand potential search engine performance KD scores are useful in building SEO strategies, filtering out ineffective...
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